What we do

Ignite your brand visibility with visually stunning graphics and production. Our team of creative specialists are dedicated to delivering high-quality, creative solutions that super charge your brand and engage your audience.

Explainer videos

Ideal for: Product demos, service overviews,

internal training, investor pitches.

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What You Get:

- 2D or 3D animated storyboard

- Full scriptwriting (up to 150 words)

- Professional voice-over (male or female)

- Custom character/scene animation (60 seconds)

- Music and sound design

- Unlimited revisions (within original scope)

Option 1: 2D Explainer

Base Price (Attrakt): R 13 500

Resale Price (Agency): R 20 250

A 60-second 2D animation that simplifies complex concepts—ideal for web landing pages or sales decks.

Option 2: 3D Explainer

Base Price (Attrakt): R 27 000

Resale Price (Agency): R 40 500

A polished 3D video (60s) with product renders and voice-over—perfect for high-end brand presentations.

Social media animations

Ideal for: Instagram, Facebook,

TikTok, LinkedIn, WhatsApp campaigns.

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What You Get:

- Up to 30 seconds of animated motion graphics

- Brief storyboard based on client messaging

- Simple text animation, Icons, and transitions

- Loopable GIF (if needed)

- Basic sound design or background music

Option 1: Social Media Animation

Base Price (Attrakt): R 7 000

Resale Price (Agency): R 10 500

A 15–30s branded clip with kinetic text and icons—geared for social feeds.

Option 2: GIF Animation (30s loop)

Base Price (Attrakt): R 1 800

Resale Price (Agency): R 2 700

A looping animated banner or GIF to embed in emails or websites.

Option 3: YouTube/Podcast Intro

Base Price (Attrakt): R 3 000

Resale Price (Agency): R 4 500

A 5–10s animated opener for video channels, complete with branded music sting.

Brand logo animations

Ideal for: Brand intros/outros,

video openings, event presentations.

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What You Get:

- Animated brand logo reveal (2D or 3D)

- Custom lighting/shading (for 3D) or dynamic text/flair (for 2D)

- Brief sound effect or audio signature

- Delivered as MP4 + transparent PNG sequence (for easy overlays)

Option 1: Logo Animation 2D

Base Price (Attrakt): R 2 500

Resale Price (Agency): R 3 750

A 3–5s animated 2D reveal or outro—ideal for brand consistency.

Option 2: Logo Animation 3D

Base Price (Attrakt): R 3 000

Resale Price (Agency): R 4 500

A 5–7s 3D cinematic logo reveal with custom lighting and shadow.

Commercial promo videos

Ideal for: Digital ads, TV spots, product launches, event teasers.

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What You Get:

- 30-second animated ad (2D or mixed media)

- Custom storyboard tailored to campaign objectives

- Voice-over and sound/Music licensing (basic)

- Animation style matched to brand guidelines

- Two rounds of revisions included

Option 1: 30s Commercial

Base Price (Attrakt): R 7 000

Resale Price (Agency): R 10 500

A 30-second animated commercial—perfect for digital ads or TV spots.

Option 2: Event/Promo Teaser

Base Price (Attrakt): R 4 000

Resale Price (Agency): R 6 000

A quick 15–30s teaser with dynamic text and motion graphics for event hype.

Infographic visualisations

Ideal for: Annual reports, internal presentations, marketing collateral.

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What You Get:

- Animated infographic sequence (up to 30 seconds)

- Custom icons, charts, and data-driven visuals

- Script or caption text overlays (up to 100 words)

Option 1: Animated Infographic

Base Price (Attrakt): R 4 000

Resale Price (Agency): R 6 000

A 30s motion graphic that turns static data into engaging, easy-to-digest visuals.

Website and digital assets

Ideal for: Home-page hero sections, email banners, microsite animation.

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What You Get:

- Website hero animation (8–10 seconds loop)

- GIF animation or banner (15–30s)

- Light interactive elements (if requested)

- Optimized file formats (MP4/GIF/WebM) for fast web loading

Option 1: Website Hero Animation

Base Price (Attrakt): R 4 000

Resale Price (Agency): R 6 000

A polished, loopable 8–10s animation to grab visitor attention on landing pages.

Option 2: GIF Animation (30s loop)

Base Price (Attrakt): R 1 800

Resale Price (Agency): R 2 700

A quick motion GIF (e.g., banner ad or email header) to enhance click-through rates.

Option 3: YouTube/Podcast Intro

Base Price (Attrakt): R 3 000

Resale Price (Agency): R 4 500

A branded 5–10s opener for client channels—great cross-sell for digital agencies.

Experience the bold, visual power of Attrakt — where animation and live-action collide to captivate and convert.

Our showreel showcases high-impact commercials crafted for brands that demand attention.

Fast. Slick. Unforgettable. This is production that moves.

FAQs

How much does a 60-second explainer video cost for a South African agency?

A fully custom 2D explainer runs from R13 500 (base production). With a standard 50% agency markup, you’d sell it at R20 250, which still undercuts many boutique studios in Cape Town or Johannesburg. That includes scriptwriting, voice-over, animation, music, and up to 3 revisions—so you know exactly what you’re paying for.

If we outsource to Attrakt, can we still take full credit?

Absolutely. We operate 100% white-label. Every video is delivered under your branding—no “Produced by Attrakt” watermark. We’ll even sign an NDA if your client requires it. From start to finish, your agency is the only one your clients see and congratulate.

Will your animations match the quality of local Cape Town or JHB studios?

Yes. We partner with highly skilled South African animators who use the same industry-standard software (After Effects, Cinema 4D, etc.) and follow a strict internal QA process: script review, storyboard approval, voice-over casting, animation pass, and final polish. If your client isn’t happy, we’ll revise—up to 3 times—until they are completely satisfied.

How fast can you deliver a first draft? My client needs it ASAP.

Our standard turnaround for a 60-second explainer is 7–10 business days for a first draft, then final delivery (including up to 3 revision rounds) in 2–3 weeks. If you need a faster turnaround, our Rush Production option guarantees a first draft in 3 business days for an additional 30% fee. That way, you keep your reputation for speed without scrambling to find local freelancers overnight.

My client’s in a regulated industry—can you handle compliance?

Absolutely. We’ve created animations for finance, healthcare, and other tightly regulated sectors right here in SA. Simply share all compliance guidelines and brand rules up front. We’ll incorporate them into our script and storyboard review, and our QA process ensures nothing slips through. You can confidently assure your client there won’t be any compliance surprises.

What kind of ROI can my clients expect from an animated video?

South African businesses using explainer videos often see a 20–40% lift in online conversions. On social platforms, short animations can boost engagement by 200–300% (more likes, comments, and shares). One Cape Town startup we worked with doubled demo sign-ups within weeks of adding a 60-second explainer to their website. Those are the kinds of metrics you can share when pitching clients.

Do we have to pay the full amount upfront?

We ask for 50% upfront to lock in scheduling, with the remaining 50% due upon client approval of the final video. For bigger bundles or multiple assets, we can set milestone payments (e.g., 30% upfront, 30% on storyboard approval, 40% on final delivery). No hidden fees—whatever you see in the quote is what you pay.

How do revisions work? What if my client requests major changes?

Each project includes up to 3 revision rounds. That covers tweaks to script, timing, visuals, colours, or voice-over. If your client needs a completely new concept—like rewriting the entire storyline—that’s a “Scope Adjustment,” which we’ll quote separately. But most feedback falls well within those 3 rounds at no extra cost.

We’re not video experts—how do we manage the production?

No problem. You get a dedicated South African project manager who’s your single point of contact. They guide you through every step—refining the brief, approving the storyboard, selecting voice talent, and signing off on animation drafts. We integrate with your preferred tools (Slack, Trello, email) so it feels like we’re part of your team.

What if we try it once and decide not to continue?

There’s no lock-in and no long-term contract. If your client isn’t 100% satisfied, we revise (up to 3 rounds) until they are—on our dime. After that, if you choose not to continue, simply let us know. We aim to earn your repeat business by delivering consistent value, not by holding you to a contract.